The end

This concludes my adventure down Greenhill Road and the sightings of out of home advertising. A lot of the advertising was done through bus shelters and shop windows. The suburbs closer to Burnside village typically had more adverts to do with beauty, clothing and food, whilst once i left that area the advertising changed to a mixture of things for example the drinkwalking advert was located near pubs and hotels. The location of the advertisements and what surrounds them is what links them all together. 


The form and design of the advert is also an integral part. Advertisements that are clear and concise are more successful then the adverts that are cluttered, have no clear colour scheme or design layout. 


Thanks for reading, I hope you enjoyed the out of home on Greenhill Road.

Stop 5: Drinkwalkers

Next I made a jump to Greenhill Road, Parkside there was a bit of a dry spell as it started to turn into offices but then I noticed this bus shelter advert. It is a 'drinkwalking' advert supported by the government of South Australia. The ad features a picture of a male, they have blurred the edges around him as to seem like he is intoxicated. The ad only features the words 'watch out for drinkwalkers' and a small icon for the Government of South Australia. It is effective because you can quickly glance at it, but gather the general gist of the ad. It doesn't require a lot if thinking.


The advert is situated only a few hundred meters from some popular pubs such as the general havelock and the Arkaba hotel, which I think is an interesting factor and one that was obviously thought of. As it is situated around a busy area, with many popular venues spread around the aim and also the target audience would be drivers, who are driving through the area, when they notice it, it will be fresh in their memory and they can then be more cautious.

View from street

Drinkwalking advert

Close up of advert

Stop 4: Laavash flower studio

My next piece of out of home advertising I witnessed was a bit different to others I have focused on. Whilst taking pictures of another advertisement I noticed this small flower shop situated on Greenhill Rd still in Dulwich, but it wasn't the shop display that caught my attention, it was the shop window that I took a second look at. An advert for the local messenger awards was stuck to the window. It declared Laavish flower studio the winner of specialty retailer in 2009, however at the bottom it also had three icons of channel 10, Bendigo bank and vodafone. So whilst Laavish flower studio was promoting their win they were also inadvertently endorsing and advertising for the three companies as mentioned above. 

Laavish flower studio window

Close up of window

Stop 3: Abache salon

Cruising along Greenhill Road the next advertisement that caught my eye was situated at the Abache hair and beauty salon in Glenside. The business featured two extremely large windows with a picture of a woman and only a few words down the bottom- HAIR | SKIN | BODY and their locations. I think the advertisement is very appropriate for the business. They used a picture of a woman, primarily her face, she looks very pure and clean which is obviously the vibe they are trying to generate. The advert is not busy and cluttered with lots of pictures or words, you can look at it once and even before you read the details below get an idea of the type of business or product there. 


It is situated on a busy main road, down from burnside village. The large window display would catch the attention of people driving by, also by people shopping at Burnside walking around the area or back to their car. The target audience would primarily be women, aged between 20-50. By using the picture of the fresh looking lady, they are saying, they are able to convey the message 'if you come here, you too could look like this'. Their target audience could also stretch out to men, however I think women would be their main focus. 

Close up of window

Window display

Stop 2: Karl Chahade dry cleaners

My next stop down Greenhill Road was the Karl Chehade dry cleaners. This particular business caught my eye. The use of bright colours like blue and yellow definitely draws your attention. However my focus moved on to the large banner they had out the front of their shop. The banner had the words 'DONT JUST DRY CLEAN, CLEAN GREEN' and has a little girl holding a globe in her hands the banner goes on to mention that Karl Chehade dry cleaning is the only dry cleaners that are environmentally friendly with their cleaning process. 


The banner is facing outwards towards Greenhill rd so that it is visible in both directions. The banner is large enough to read as you drive past which means it wouldn't be necessary to have to slow down or stop to read. The image of the little girl holding he globe makes it quite obvious what the banner is advertising, also reducing the time spent looking at it. 


The target audience for this particular advertisement would obviously be for anyone who has their clothes dry cleaned, but in particular those who feel strongly about the environment and it mentions they are the only business who promote an environmentally friendly cleaning process people would be more likely to make the effort of taking their clothes to this particular business, so by using words such as 'the ONLY' they have reached out to a larger target audience. 

Shop front

Banner
                                                                    

Stop 1: Red rock deli chips

My first stop was at a bus shelter on Greenhill Road in Glenside. The advertisement was for red rock deli chips. The advertisement is a picture of the chips with a stream of vinegar and crystals of salt falling into the packet. I think the design is very simple, and there is no text however you then turn your focus to the actual product.


The advertisement is located 100 meters down from burnside village, where a supermarket is situated. I believe advertising food products where there is a supermarket near by is a clever idea, as one may be on there way to the supermarket, see the ad, then see the product at the supermarket and think 'oh yeah, i just saw the advert for this, i'll give it a go'. As for the target audience, it would be quite broad, it could be aimed at kids to see and then harass their parents to buy, it could be aimed at teenagers wanting a snack after school, or it could be aimed at adults as a product you could take to a barbecue. 

Advert 

View from road

The beginning

I decided to begin my journey on Greenhill Road starting at the suburb of Hazelwood park and eventually making my way west, to Wayville. 
Throughout this blog I will discuss the locations of the out of home advertising I encountered as well as focusing on its form, design, the surrounding and similarities to other advertisements found on Greenhill Road as well as the ad's circumstances. 
Stay tuned