Stop 2: Karl Chahade dry cleaners

My next stop down Greenhill Road was the Karl Chehade dry cleaners. This particular business caught my eye. The use of bright colours like blue and yellow definitely draws your attention. However my focus moved on to the large banner they had out the front of their shop. The banner had the words 'DONT JUST DRY CLEAN, CLEAN GREEN' and has a little girl holding a globe in her hands the banner goes on to mention that Karl Chehade dry cleaning is the only dry cleaners that are environmentally friendly with their cleaning process. 


The banner is facing outwards towards Greenhill rd so that it is visible in both directions. The banner is large enough to read as you drive past which means it wouldn't be necessary to have to slow down or stop to read. The image of the little girl holding he globe makes it quite obvious what the banner is advertising, also reducing the time spent looking at it. 


The target audience for this particular advertisement would obviously be for anyone who has their clothes dry cleaned, but in particular those who feel strongly about the environment and it mentions they are the only business who promote an environmentally friendly cleaning process people would be more likely to make the effort of taking their clothes to this particular business, so by using words such as 'the ONLY' they have reached out to a larger target audience. 

Shop front

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