Stop 3: Abache salon

Cruising along Greenhill Road the next advertisement that caught my eye was situated at the Abache hair and beauty salon in Glenside. The business featured two extremely large windows with a picture of a woman and only a few words down the bottom- HAIR | SKIN | BODY and their locations. I think the advertisement is very appropriate for the business. They used a picture of a woman, primarily her face, she looks very pure and clean which is obviously the vibe they are trying to generate. The advert is not busy and cluttered with lots of pictures or words, you can look at it once and even before you read the details below get an idea of the type of business or product there. 


It is situated on a busy main road, down from burnside village. The large window display would catch the attention of people driving by, also by people shopping at Burnside walking around the area or back to their car. The target audience would primarily be women, aged between 20-50. By using the picture of the fresh looking lady, they are saying, they are able to convey the message 'if you come here, you too could look like this'. Their target audience could also stretch out to men, however I think women would be their main focus. 

Close up of window

Window display