Stop 5: Drinkwalkers

Next I made a jump to Greenhill Road, Parkside there was a bit of a dry spell as it started to turn into offices but then I noticed this bus shelter advert. It is a 'drinkwalking' advert supported by the government of South Australia. The ad features a picture of a male, they have blurred the edges around him as to seem like he is intoxicated. The ad only features the words 'watch out for drinkwalkers' and a small icon for the Government of South Australia. It is effective because you can quickly glance at it, but gather the general gist of the ad. It doesn't require a lot if thinking.


The advert is situated only a few hundred meters from some popular pubs such as the general havelock and the Arkaba hotel, which I think is an interesting factor and one that was obviously thought of. As it is situated around a busy area, with many popular venues spread around the aim and also the target audience would be drivers, who are driving through the area, when they notice it, it will be fresh in their memory and they can then be more cautious.

View from street

Drinkwalking advert

Close up of advert