My first stop was at a bus shelter on Greenhill Road in Glenside. The advertisement was for red rock deli chips. The advertisement is a picture of the chips with a stream of vinegar and crystals of salt falling into the packet. I think the design is very simple, and there is no text however you then turn your focus to the actual product.
The advertisement is located 100 meters down from burnside village, where a supermarket is situated. I believe advertising food products where there is a supermarket near by is a clever idea, as one may be on there way to the supermarket, see the ad, then see the product at the supermarket and think 'oh yeah, i just saw the advert for this, i'll give it a go'. As for the target audience, it would be quite broad, it could be aimed at kids to see and then harass their parents to buy, it could be aimed at teenagers wanting a snack after school, or it could be aimed at adults as a product you could take to a barbecue.
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| Advert |
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| View from road |
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